Realtor and designer Shirley Slee sought to elevate her identity and online presence to better align with her current and up-and-coming offerings and products. Keeping the signature “Slee tree” mark as requested, MASON established a full identity to include logo, fonts, color palette and alternative marks. All ready to use across digital channels, packaging and collateral.
Services + Ecommerce Website
In keeping with the mix of “clean, yet warm” elements notable to Slee’s design work, the custom Webflow website design showcases a mix of font weights, full bleed and contained imagery, video and messaging with a palette of neutrals. To guide users in exploring their service and/or shopping options, without taking away from the beautiful visuals, the website engages users with hover and click prompts for seamless exploration; however, leverages sticky elements to keep them in control of their desired move. Built for easy page or product additions within the custom created content management systems (CMS), the website, with full ecommerce functionality, is built to scale with the client’s growing business.