Seeking to align their identity and website to their next generation offerings and forward-thinking audiences, ARG DevCo engaged MASON to create a business identity and online presence that told their story in the same way a secret handshake does—it needed to be a representation of the company that only those familiar with the company’s work would understand. It needed to be authoritative and feel innovative; however, minimalist, modern and unobtrusive.
Leveraging aspects of the energy category and including nods at transportation, solar planes and the idea of disruption, the primary lock-up leading the ARG identity is a very clean contemporary sans serif balanced by a mark to represent movement and disruptive impact.
"Our experience with the MASON team was wonderful. We needed design and logo development support, as well as someone to help build and manage our web presence online. The Mason team worked closely with leadership on aesthetics and was extremely responsive to all of our needs and requests. The resulting work product was outstanding and created a lot of comment and conversation. Their creativity is only matched by the ability to deliver. For anyone who is looking for a digital team that will consistently deliver top quality, we cannot recommend The Mason Team more highly. They are excellent."
Brand Authority Website
Built on Webflow, the custom website was kept to a single page to allow for the narrative to be quickly followed and the necessary information to be easily accessible. All set off by design detail, subtle animation and video movement.
Leveraging aspects of the energy category and including nods at transportation, solar planes and the idea of disruption, the primary lock-up is a very clean contemporary san serif balanced by a mark to represent movement and impact.